A happy customer translates to a successful business.
Whenever a customer comes to your studio for a photoshoot, endeavor to make them feel comfortable and relaxed.
Nobody wants to appear frustrated and unhappy in a photo. This explains the need to create a relaxing and inviting environment in your studio for customers.
Your work environment defines your productivity; it works to either attract or repel your customers. Just as you spend most of your time in your studio, customers also spend a reasonable time when they visit.
Despite space, you have available, make your studio presentable and comfortable for all. Investing in the right things is key to attracting new customers.
Studies reveal that it costs five times more to attract a new customer than to retain an existing one.
68% of consumers leave brands because of harsh treatment from business employees and owners.
Therefore, you must treat your customers well atop, making sure they’re comfortable and happy when they visit your studio.
Here’re some things that can help keep your customers happy and comfortable:
- Use quality chairs
- Freely flowing fresh air
- Light up your photo studio
- Clean drinking water
- Quality cameras
6 Ways You Can Improve Your Studio for Comfort and Repeat Business
1. Use quality chairs
Your customers can easily get exhausted during a photoshoot, hence need a place to rest. Provide high-quality chairs in your photo studio for your clients.
Make sure that the chairs promote proper posture and prevent back problems that may occur due to wrong sitting positions. Such problems may lead to health effects in the future.
Avail high-quality chairs to protect your customers from posture and back-related issues. Ascertain that the sitting area is spacious and congestion-free
2. Freely flowing fresh air
The environment around your studio determines the amount of comfort your customers can enjoy. Install enough ventilators in your studio to allow natural air to flow freely into your indoors.
You can also use air conditioners and fans to make sure that the air is fresh. This prevents the room from being stuffy. No one wants to stay in a stuffy and uncomfortable room for long.
Allow free circulation of air in your photo studio. The freshness soothes your customers, and a smiling face is worth taking a picture.
3. Light up your photo studio
Well-lit rooms make people feel safer. Photos also come out clear when enough lighting is made available. Customize your studio to allow in natural light because it’s the preference of most people.
If you can’t access natural lights in your photo studio, install artificial light sources. Position the lights strategically for a brilliant shine. The positioning of your lights must not affect the quality of the photos you take.
4. Clean drinking water
Offer your customers safe water to drink because the human body needs water to maintain good health. Dehydration can easily cause your customers to experience dry lips, something that isn’t good for photography.
Provide clean water to energize your thirsty customers. Consider installing water softer if you’re in an area with well or hard water. Make sure the filter you choose is better for your entire area to get soft water.
Photo sessions may take longer and most customers would appreciate if they can access drinking water as the need arises. Making clean water available makes your customers happy and saves you waiting time.
5. High-quality cameras
Your customers come to you because they trust your services. Nobody wants to pay for low-quality photos. A photoshoot is about your skills as a photographer and the quality of the photography tools that you use.
Offer your clients the best quality services to make your customers happy and comfortable. Invest in high-quality cameras to produce quality photos.
Tidy and clean up your photo studio. Make it a routine to keep your studio clean. Provide litter bins and empty them regularly. Photos are associated with magnificence, but a dirty environment doesn’t offer the elegance needed.
Clean your floors and maintain clean walls in your photo studio. The walls can be used as backgrounds for photos. Therefore, they need to be presentable. Dirt is associated with filth. And, filthy environments make people uncomfortable.
Keep your photo studio comfortable for everyone who visits it. It also keeps you comfortable while working on it. Customer acquisition is critical, hence the need to relate well with your customers.
A comfortable studio is inviting enough to attract new customers and retain existing ones. Provide services that make your customers happy and research ways to improve your business.
Identify unique customer preferences and provide them in your studio. This article covers just a few of the things you can include in your studio to retain your existing customers.